Fog & Clover
NPR covered an Inc. reported story about a fake natural deodorant brand created to better understand how the various LLMs influence the “AI Shelf” of products. A clever marketer (Deana Burke) invented and launched the fake brand called Morrowen (using AI, of course) to better understand if the LLMs would notice and recommend the brand. Spoiler alert: they did. As per usual, we have little understanding of why or how they noticed. Not surprisingly, the fake product’s scents is Fog & Clover.